Summary

Meta’s new Singapore country director, Nicole Tan, aims to help local businesses adopt AI-powered advertising tools. These tools, including dynamic ads and reel video ads, utilize machine learning to optimize ad campaigns and increase returns on ad spend. Tan also emphasizes the importance of business messaging on platforms like WhatsApp and Messenger for customer engagement and sales.

https://www.straitstimes.com/business/meta-singapore-chief-eyes-chat-apps-as-next-sales-frontier?ref=top-stories