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21 Jan 2026
Chinese tech giants enter the 'agentic commerce' race as AI reshapes super apps
Summary
Chinese tech giants like Alibaba and ByteDance are integrating AI chatbots into their platforms to enable transactions and enhance user engagement. This “agentic commerce” trend allows users to complete tasks like ordering food and booking tickets directly within the chatbot interface. While Chinese firms benefit from integrated ecosystems, U.S. companies like OpenAI and Amazon are also exploring agentic commerce, though they face challenges with data fragmentation and privacy regulations.