Prudential lifts Malaysia life stake to 70% with US$375m purchase of additional 19% in PAMB holding company
Summary:
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Prudential’s wholly owned unit PCHL has agreed to buy an additional 19% stake in Sri Han Suria Sdn. Bhd., the holding company of Prudential Assurance Malaysia Berhad, from Detik Ria for RM1.52 billion (about US$375 million), raising Prudential’s aggregate interest in SHS to 70%.
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Bank Negara Malaysia has approved the deal and completion is expected shortly; Prudential will continue to fully consolidate PAMB, with the non‑controlling interest share of Malaysian profits and equity falling as Detik Ria’s stake drops from 49% to 30%.
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Prudential says that, on a pro forma basis as at 30 June 2025, the transaction would have been accretive to group IFRS EPS (based on adjusted operating profit), traditional embedded value and IFRS shareholders’ equity per share.
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The group frames the move as a long‑term commitment to Malaysia, where PAMB and its sharia joint venture Prudential BSN Takaful together form its Malaysian life segment, and confirms the purchase will be funded within its disciplined capital allocation framework.