Summary

Nike CEO Elliott Hill is optimistic about the company’s turnaround, particularly in the wholesale business, as it accelerates product launches and strengthens its commitment to sports. While progress has been made in North America, Hill acknowledges challenges in China and with the Converse brand. He aims to revitalize Converse by focusing on basketball, skating, and Jack Purcell silhouettes, while addressing China’s sales decline by emphasizing local athletes and improving the digital marketplace.

https://www.theedgesingapore.com/news/global-stocks/nike-ceo-hill-sees-turnaround-picking-europe-asia